Under Armour to sell MyFitnessPal for $345M
The company reached an agreement to sell the health app to Francisco Partners after acquiring it for $475 million in 2015.
Under Armour buys health apps My Fitness Pal, Endomondo. Now what will it do with them?
When Under Armour took the wraps off UA Record to aggregate data from several different fitness apps and wearables at CES last month, little did we know that it was building an ecosystem to cultivate the largest digital health community to date. Under Armour’s $475 million acquisition of weight management app My Fitness Pal and […]
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